Film Marketing & Distribution

Film Distribution and Marketing of a film should start as early as possible – and be integrated into the filmmaking process as much as possible. Doing this will benefit the film and make the release more successful and make your life easier.

Film Marketing And Distribution Uniting

Each film needs its own distribution and marketing plan – unique to that film. The distribution and marketing for any one film will depend on several factors:

1. Goals of the filmmaking team (all should be on the same page).

2. The film itself – what is appropriate for this film.

3. The audience of that film:

Who is the audience (be specific)?
Where does the audience learn about films?
How does that audience consume films?

Connect with your audiences early and often.

Only talk about you and your film 20% of the time in social media – MAX!

Connect with organizations that are connected with the audience of your film.

4. The filmmaking teams resources. How much money and/or time is available.

To help solve the time issue – I recommend bringing in a PMD to help with the distribution and marketing of the film.

Bring the PMD on as early as possible (see first sentence above).

Budget for distribution and marketing – expect it will be 50/50 – eg 50% on production and 50% on distribution and marketing. You may be one of the lucky ones to have a great distributor come along and write you a check and take it “off your hands” – but the % isn’t that great these days.

Think strategically about how you are going to release your film that will achieve your goals and connect with your audience – in terms of the products that you can create:

1. Strive to make your Live Event/Theatrical screenings unique – and event worthy – what will motivate people to come out for your film.

2. Create unique merchandise for your film. People still like to buy things – just often not DVDs in ugly cases.

3. Think strategically about how you will release your digital rights – including TV/Cable and how they fit into the overall plan.

That’s a pretty good 2-minute drill of what I try to convey to filmmakers to help them with connecting their films to audiences.

Source: Jon Reiss

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Film Marketing & Distribution

E&O Insurance in Film Distribution: Safeguarding the Legal and Financial Aspects

December 31, 2023December 31, 2023 Uniting Artists Team 0 Comments compliance in film distribution, copyright issues in filmmaking, defamation and privacy in films, distributor's E&O insurance, E&O insurance in film, Errors and Omissions insurance, film distribution insurance, film distribution requirements, film industry legal protection, film marketing and distribution, film producer insurance needs, film production legal safeguards, financial security in film production, global film distribution, intellectual property rights in film, legal challenges in film industry, legal claims in filmmaking, navigating film distribution legalities, protecting intellectual property

Excerpt from “Why E&O Insurance is Critical in Film Distribution”

Errors and Omissions (E&O) Insurance plays a fundamental role in film distribution, often overlooked yet indispensable at every stage of film production, from early development to public screening.

Protecting Intellectual Property: E&O insurance is vital for protecting against intellectual property rights issues, and safeguarding filmmakers from unintentional copyright infringements or mimicry of existing creative ideas. IndieWire highlights its necessity, protecting against defamation, invasion of privacy, and copyright infringement, often a requirement by distributors and financiers.

Defending Against Legal Claims: Reflecting real-life scenarios can lead to defamation or privacy violation claims. E&O insurance provides defense against such legal challenges, covering legal repercussions and managing financial implications. The Barrow Group notes its role in covering legal liability and defending against various lawsuits in TV and film production.

Ensuring Financial Security: Given the high financial stakes in film production, E&O insurance acts as a safety net, mitigating unforeseen legal expenses and maintaining the project’s financial integrity, crucial for maintaining investor confidence.

Meeting Distribution Demands: E&O insurance is frequently a prerequisite for distribution agreements, required by both streaming platforms and traditional theaters to minimize legal risks associated with the content they handle.

Facilitating Global Distribution: The insurance’s importance amplifies in international distribution, navigating diverse legal landscapes and facilitating market access. Front Row Insurance emphasizes its significance in the business aspect of film production.

In summary, E&O insurance is not an optional extra but a cornerstone in film distribution, providing legal protection, financial cushioning, and ensuring compliance with distribution requirements, ensuring that films can be distributed smoothly and without legal hindrances.

For more detailed insights, visit [Uniting Artists](https://unitingartists.org/category/film-marketing-distribution/).

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Film Marketing & Distribution Film Talks

The Tectonic Shift in Entertainment Dynamics: Digital Content’s Rise and the Redefinition of Cinema

December 30, 2023December 31, 2023 Uniting Artists Team 0 Comments Changing Face of Cinema, Cinema Industry Evolution, Cinema Technology Advancements, Cinematic Digital Shift, Digital Content Revolution, Digital Era in Entertainment, Digital Transformation in Cinema, Film Industry Trends, Future of Filmmaking, Impact of Digital Platforms, Modern Film Distribution, Movie Theater Decline, Streaming Services Impact, Streaming vs Theatrical Release, Traditional Cinema vs Digital Media

Digital Transformation in Cinema In this transformative era, the entertainment sector is witnessing a paradigm shift, ushered in by the

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Film Marketing & Distribution

Why Action Films Make A Lot Of Money?

November 17, 2023December 30, 2023 Uniting Artists Team 0 Comments action films, box office success, cinematic experience, cinematic universes, Dwayne Johnson, entertainment, excitement in cinema, exhilarating escape, fan base loyalty, fast-paced sequences, franchise appeal, global audience appeal, globalization in film, high energy cinema, high-stakes scenarios, Hollywood marketing, Hollywood studio system, John Wick, Mad Max: Fury Road, Marvel Cinematic Universe, Mission: Impossible, movie industry insights., production strategies, Scarlett Johansson, simple storylines, special effects, spectacle in movies, star power, strategic marketing, The Avengers, The Fast and the Furious, thrilling content, Tom Cruise

Action Films, a genre characterized by their high energy, large-scale spectacle, and often simplistic storylines, have consistently been major box

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Film Marketing & Distribution

How to Use Email Marketing to Promote Your Film in 2024

April 4, 2023November 2, 2023 Uniting Artists Team 0 Comments Email Marketing, Email Marketing for Film Festivals, Email Marketing for Film Production Comapnies, Email Marketing for Films, Film Email Marketing, Film Marketing, Film Promotion, Film Promotions, Tips

In this blog post, we will provide advice on how you can market your movie via email marketing and will

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Film Marketing & Distribution Film Production Films by FableCraft Motion Pictures

A Trial Before Monsoon | Releasing 27th March 2021 – Check Out The Trailer

March 17, 2021March 17, 2021 Uniting Artists Team 0 Comments

A Trial Before Monsoon is a Marathi Short Film Starring Dr. Mohan Agashe & Tanvi Kulkarni Releasing on 27th March

Film Development & Pre-Production Film Marketing & Distribution

Creating a story that audiences care about, but does it really matter?

May 12, 2020May 13, 2020 Uniting Artists Team 0 Comments Film Development, Screenwriting

Creating a story should focus on mastering the art of screenwriting and not about guessing what the marketplace needs right now.

Film Development & Pre-Production Film Marketing & Distribution

Visual Content in your film’s pitch and its importance

May 4, 2020May 9, 2020 Uniting Artists Team 0 Comments Film Development, Film Distribution, Film Marketing, Film Promotion

Having visual content is worth more than a thousand words, because it grabs audiences’ attention, it attracts them to your product – your film project.

Film posters and its importance in your film project

Film Marketing & Distribution

Film posters and its importance in your project

April 23, 2020April 1, 2023 Uniting Artists Team 0 Comments Film Distribution, Film Marketing, Film Posters, Film Promotion

Film Posters are a vital part in promoting your film’s brand and it is a great marketing tool. An effective film poster is the first step in achieving this.