How to Use Email Marketing to Promote Your Film in 2023
In this blog post, we will provide advice on how you can market your movie via email marketing and will also look at some of the best film email marketing automation tools to suit your film campaign needs:
One of the best strategies for promoting your movie is through email. You can create a list of subscribers and send them relevant and interesting emails to promote your movie, create excitement, and boost ticket sales. Additionally, film festival promotions are a vital part of any film festival’s success. With email marketing for film festivals, you can attract more attendees, generate buzz about your event, and increase your chances of success.
Email marketing can effectively advertise movies, develop relationships with both current and new customers, and reach a wide audience affordably.
Using emails efficiently can:
- Raise awareness of your movie
- Drive attendance figures
- Create a buzz and energy
- Develop ties with your audience
Therefore, choosing the correct email marketing program requires careful consideration. You don’t want to buy software that has less functionality but costs more. You need software that provides all the resources required for users to start a successful film email marketing campaign.
Film Email Marketing
The software used to deploy an email marketing campaign determines its effectiveness. In fact, the email marketing software you choose will largely determine the success of your campaigns.
Here is an example of Film Email Marketing for promotion of Netflix series Iron Fist:
Marketing Strategies / Campaigning
So, how do we effectively advertise our movie?
Here are a few ideas to get your movie email campaigns going:
1. Create a subscription list.
The first step is to build a subscriber list. You can do this by gathering email addresses on your movie’s website, via social media, or at live events. Once you have a list of subscribers, you can start informing them about your movie via emails.
2. Segment your list.
It’s important to segment your email list so you can send each set of subscribers communications that are relevant to them. For example, you might want to divide your list up according to geography, age, or interests. By doing this, you can make sure that your emails are interesting and relevant to your readers.
3. Consistently send emails.
Once you have a subscriber list, it’s important to send out regular emails. This will keep your name in front of them and keep them interested in your movie. Aim to send at least one email per week, but if you have a lot of news or updates to offer, you might want to send more frequently.
4. Make your subject lines intriguing.
The subject line is important because it will be the first thing your subscribers read. Create a compelling subject line to entice your readers to open your email. You can also add a call to action, such as “Click here to watch the trailer” or “Sign up for early access,” to your subject line.
5. Provide interesting content.
Once your readers have opened your email, make sure the content is interesting. Use compelling imagery, captivating headlines, and obvious calls to action. You also want to make sure your material speaks to the interests of your subscribers.
6. Monitor your results.
You should monitor the results of your email marketing campaigns so you can determine what is and is not effective. You can use email marketing software to monitor statistics like open rates, click-through rates, and unsubscribe rates. This information can help you improve your campaigns.
7. Use social media.
Your email campaigns can be effectively promoted through social media. Provide links to your emails on social media and invite your fans to read them. You can also use social media platforms to gather email addresses for your list.
8. Use landing pages.
Using landing pages to advertise your movie and collect leads is a great idea. For each email campaign, you can create a landing page with a sign-up form so that people can subscribe to your list. You can also include a video clip, images, and further details about your movie on your landing pages.
9. Use of video content.
Video is a great tool for attracting viewers and promoting your movie. Videos can be used in email campaigns, websites, and social media posts. Videos are a great way to showcase your movie’s trailer, behind-the-scenes photos, and cast and crew interviews.
10. Giveaways and contests.
Giveaways and competitions are great ways to create buzz and market your movie. You can give away items like movie tickets, autographed posters, or merchandise. Contests and giveaways are excellent ways to encourage people to join your email list and spread the word about your movie on social media.
Email Marketing Softwares
We have a staggering array of choices available to us nowadays and finding the email marketing software that best meets the marketing needs of your film can therefore be difficult. As a result, we’ve made your job a little easier by providing a list of what we think are some of the top email marketing tools available right now.
After considerable research and our own use of the tool’s UI, functionality, and capabilities, we came up with the top 5 list:
1. Mailjet
Very effective for: creating marketing emails with sophisticated drag and drop builders.
Pathwire’s Mailjet is a strong tool that effectively streamlines and automates the email marketing process. Using Mailjet, you can easily send, compose, schedule, and track targeted or personalized emails.
You may be creative with your marketing emails thanks to the sophisticated drag-and-drop editor and the wealth of email templates. One of the best email marketing tools available today, it can increase email deliverability with robust email validation and A/B testing.
Price: A free plan that allows for 200 emails per day and 6,000 emails per month is offered. At $9.65 a month, the basic plan offers unlimited daily email usage and 30000 monthly emails. With a premium plan, which costs $20.95 per month, you can send 30000 emails each month with no daily email cap. Customised plan also available.
2. Mailgun
Very effective for: using HTTP API and SMTP relay to send transactional and bulk emails.
A robust email marketing tool designed with developers in mind is called Mailgun.
Hence, developers may work with marketers to build, deliver, and track bulk and transactional emails using this service. Because of its sophisticated email validation feature, which helps businesses protect their reputation and money by preventing email bounces, the software stands out among its rivals.
Price: Pay as you go service; the first 5000 emails are free; after that, you only pay for the emails you actually send. A scale plan costs $90 per month for 100,000 emails with advanced settings, while a foundation plan costs $35 per month for 50,000 emails.
3. ActiveCampaign
Very effective for: audience segmentation and email targeting.
Marketing professionals can effectively build, manage, measure, and automate email campaigns with the help of a comprehensive range of automation tools from ActiveCampaign. Using this application, you can set up email automation in less than five minutes, which can help you turn your leads into actual customers.
Price: The Lite Plan costs $9 a month; the Plus Plan is $49; and the Professional Plan is $149. Each plan is billed once per year. There is also a personalized business plan accessible. For 14 days, ActiveCampaign is free to use.
4. Maropost
Very effective for: for data-driven email marketing.
You can send an infinite number of emails using Maropost, which has a deliverability rate of over 98%. This is undoubtedly one of the greatest email marketing platforms available, boasting capabilities like intelligent scheduling, segmentation, and dynamic content generation.
Price: A 14-day free trial and three pricing tiers are available.
Required: $251 per month
Expert: $764 per month
Business: $1529 per month
5. Mailchimp
Very effective for: generating targeted marketing emails for small businesses.
Undoubtedly, Mailchimp is the most popular tool on this list, and for good reason. You can easily design, send, automate, and track transactional and marketing emails using this program. By using the real-time analytics Mailchimp offers on active email campaigns, you can customise emails, segment contact lists, and come to wise judgments.
Price: Free plan with 2000 monthly contacts, Essential plan for $9.99, $14.99, and Premium plan for $299.
In Conclusion
Email marketing is a powerful and cost-effective tool that can be used to promote your movie and reach a wide audience. By following the tips in this blog post, you can create successful email marketing campaigns that will help you drive ticket sales and build excitement for your film.
Here are a few key takeaways to remember:
- Create a subscription list and segment it based on your audience’s interests.
- Consistently send emails that are relevant and interesting to your subscribers.
- Make your subject lines intriguing and use compelling imagery and headlines in your content.
- Monitor your results and use social media and landing pages to promote your email campaigns.
Email marketing for film festivals or no matter which methods you choose, make sure you promote your film and film festival early and often. The more people who know about your event, the more successful it will be.
By following these tips, you can use email marketing to promote your movie and reach your target audience in a cost-effective way.
